Boa Vista Consulting
Brand & Change Management Solutions
Clarity & Alignment for Brands in Transition
Client Review
“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future. If you are looking for consulting in building your brand, personal or professional, please do not hesitate to contact Boa Vista Consulting.”
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TAMARA THOMAS
Owner & Chief Creative Officer, J’emerite
Clarity Starts Here
This is for you if you are:
Building A Personal Brand: Your personal and professional identities feel fragmented. Integrate lived experience with professional expertise so your story, message, and presence align.
Launching A New Business: Your new business needs strategy. Build the foundation for a brand launch that sets you apart and scales.
Rebranding An Organization: Your organization feels misaligned. Identify gaps across teams and use branding as the throughline connecting marketing, sales, product, and operations.
Client Review
“I had the pleasure of working with Mery, and her expertise exceeded all expectations. Mery took the time to deeply understand my story, brand, and vision, transforming it into a compelling narrative that feels both authentic and engaging. Beyond the website, the clarity of our brand story has been invaluable. It helped me prepare for my packaging design and craft a strong narrative for my grant applications, ensuring consistency across every aspect of my business. If you’re looking for someone who truly listens, writes thoughtfully, and elevates your brand with impactful storytelling, I highly recommend working with Mery."
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TARA FRANK
Founder, Moonlock Cuisine
Services
Whether building a personal brand, launching a new business, or rebranding an established organization, you are supported through critical brand milestones with a strategic foundation that drives revenue, growth, and impact.
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For individuals navigating reinvention, integration, or visibility transitions.
Deep identity, story, and archetype work that integrates who you are with how you lead, communicate, and show up, without forcing performance or visibility tactics that don’t fit. -
For startups, new ventures, and early stage organizations.
Build it right from day one. From brand identity to go-to-market strategy, create a clear foundation for a confident, successful launch.
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For organizations undergoing restructuring or navigating change.
If your brand no longer reflects your growth stage, it might be time for a rebrand. Using branding as the throughline to align your marketing, sales, operations, and culture allows your organization to show up consistently across the customer journey.
Client Review
“From the outset of our collaboration, Mery has been pivotal in shaping the marketing strategy for Dr. Shea LLC... This week, as our Facebook group, BCBA Resources, reaches a milestone of 20,000 members, I am profoundly grateful for Mery’s guidance. Her strategic foresight and personalized approach have not only expanded our reach but also deepened our community's engagement.”
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DR. SHANNON SHEA
Founder, Dr. Shea LLC
Methodology
Don’t just build a beautiful brand. Build a brand that works. Applying Strategic Coherence Architecture as a methodology to bridge identity, narrative, leadership, and systems ensures your brand experience is cohesive across the customer journey and throughout your brand experience.
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The Diagnosis: a full evaluation of your business or personal brand to understand what’s working, and where misalignments may exist. This report includes the following key focus areas:
A full brand audit (story, values, visuals, vision, mission)
A full internal evaluation (leadership alignment, sales, marketing, operational alignment)
A SWOT analysis (strengths, weaknesses, opportunities, threats)
A Competitor and Market analysis
Target Audience Demographics and Psychographics
Products / Services Scope & Pricing
Organizational Culture or Personal Brand Following / Community
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The Blueprint: the build, integration, and alignment of the strategic plan for your brand ecosystem.
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The Coherence: the Strategic Architecture methodology gets put into motion across your personal brand narrative or business operations.
See Capabilities for details of the types of work you can expect.
Capabilities
When story, strategy, and systems stop speaking to each other, brands fragment. These capabilities reconnect them. Expand each section to see what we can build together.
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Brand Identity
Brand Positioning
Brand Messaging
Brand Strategy
Internal Brand Adoption
Brand Launch & Activation
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Customer Journey Mapping
Sales Enablement Strategy
Marketing Operations & Department Setup Strategy
Marketing & Advertising Budget Strategy
Fundraising & Grant Strategy
Sponsorship and Co-branding Strategy
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Thought Leadership Strategy
Speech Writing
Public Appearance & Media Prep
Content & Social Media Strategy
Bio Review & Editing
Website Review & Editing
Types of Clients
Individuals and organizations navigating critical growth stages in their brand development.
Executives & Thought Leaders
Boards, Advisors & Investors
Creators & Consultants
E-commerce & Consumer Brands
Founders & Venture-Backed Startups
Nonprofits & Mission-Driven Orgs
Client Review
“Mery is incredible at what she does. She is knowledgeable, professional, responsive and goes the extra mile. I have used Boa Vista Consulting services for website writing services and setup of our brand strategy and voice, as well as writing my professional biography. I could not be more pleased with the work and services she has provided to me throughout the years. I would highly recommend Mery to anyone looking to start, or already in the process of starting a business, or to anyone with an existing business that needs help with strategy and direction.”
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L. KOVACEVIC
Co-Owner & Operations Manager, DK Electric
Join The Legacy Brand: INCUBATOR™
A live, 3-week, online incubator for startup founders who have the vision, but need strategy, structure, and clear next steps to build a brand that scales.
This is an intensive, interactive workshop.
Hands-on work. Real feedback. Clear deliverables.
Seats are limited.
Registration Now Open for Next Cohort Feb 3 - Feb 19
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This Is For You If…
You are a new business owner just starting out or planning to start your business.
You are in the right place if:
You have a strong offer, but your messaging feels scattered
You are doing “a bit of everything,” and none of it feels cohesive
You want customers to understand your value fast
You want brand clarity before you spend more time or money on marketing
You are ready to build structure, not just content
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This is not a self-paced course. It is a live incubator with direct guidance and a clear learning process.
Included in your enrollment:
Brand identity and direction
Brand Messaging pillars and a clear narrative
Brand Positioning that sets you apart from competitors and speaks to your target audience
Brand Strategy you can execute
Interactive Q&A and real-time feedback
Workbooks, templates, and tools to complete each step
Small cohort experience designed for focus and execution
Brand implementation plan for the next 90 days
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Next Cohort runs Feb 3 - Feb 19
3 Weeks Live via Zoom
90 Minutes Each Session
6 Total Sessions
9 Hours of Instruction
Tuesdays & Thursdays 7-8:30pm
$990 - General Group Registration
$1500 - VIP Registration (Group + Bonus 3 Hours of 1:1 Coaching)
$1,800 - 1:1 Coaching Program
Client Review
“I think your program is extremely beneficial and it is manageable even for a busy entrepreneur. I love how engaged and interactive you are with us and that we have a platform to bounce ideas off of each other.”
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JOMAYRA TORRES
Founder & Executive Director, Joys In Teaching
Mery Vieira
Your Strategic Advisor & Thought Partner
Telly Award–winning marketing professional with 15+ years of experience guiding leaders and organizations through brand transformation.
Mery Vieira is a strategic advisor and brand consultant helping leaders and organizations build clarity and alignment during critical growth stages, from launches to rebrands to organizational change. With 15+ years across corporate and nonprofit sectors, she has led integrated marketing, communications, and lifecycle strategy that drives measurable outcomes, including $23M+ in revenue impact, and brand programs that accelerated acquisition, retention, and engagement.
Her work blends brand strategy with change management to connect identity, narrative, leadership, and systems across the full brand experience. She brings global launch experience across the U.S., LATAM, and Europe, partners closely with executive teams and boards, and is fluent in English, Portuguese, and Spanish. Based in New York City, Mery leads Boa Vista Consulting as a founder-led practice grounded in clear thinking, strong craft, and disciplined execution.
How To Work Together
Start with clarity. Build with structure. Sustain with stewardship. The process is straightforward and outcome-focused. A small number of engagements are worked on at a time, and the work is structured into sprints so progress stays clear and measurable.
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Fill out the intake form and share your goals and challenges. Once reviewed you will receive a response with one of the following possible outcomes:
A Request to Book a Call
A Request for Additional Info
A note that I am not the right fit, plus a suggested resource
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Get a first impression evaluation of your brand and an initial recommendation.
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Conduct a full evaluation of your business or personal brand to understand what’s working, and where misalignments may exist. This report includes the following key focus areas:
A full brand audit (story, values, visuals, vision, mission)
A full internal evaluation (leadership alignment, sales, marketing, operational alignment)
A SWOT analysis (strengths, weaknesses, opportunities, threats)
A Competitor and Market analysis
Target Audience Demographics and Psychographics
Products / Services Scope & Pricing
Organizational Culture or Personal Brand Following / Community
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After the Full Diagnostic is complete we move into implementation of your goals using the Strategic Coherence Methodology.
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After the 90-Sprint you can decide if you need additional or ongoing support, and if so we can set up a monthly advisory to include the solutions you need.
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