Where Vision Meets Strategy
Helping visionary leaders and purpose-driven organizations build impactful brands and resilient businesses.
Your business solves real problems. Your brand tells people why they should trust you to deliver.
Hi, I’m Mery Vieira — Telly Award-winning strategic brand advisor specializing in brand-aligned growth strategy for early-stage founders, personal brands, and organizations in transition.
I help founders and executive leaders build resilient, scalable organizations by aligning their brand, marketing, and operational architecture with their long-term vision. My specialty is translating complexity into brand clarity, particularly during periods of organizational change.
Whether you’re developing your personal brand, launching a new venture, or rebranding an existing one — I’ll help you align your vision and business goals with a brand built to last.
How We Can Work Together
I deliver comprehensive brand and business audits, pricing and positioning strategy, marketing architecture, and go-to-market planning that align with a client’s business model, audience, and long-term goals.
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For early-stage founders and personal brands ready to define their identity, clarify their message, and launch with confidence. We’ll build the strategic foundation your brand needs to grow with purpose and clarity.
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For evolving businesses and organizations preparing to rebrand, scale, or increase visibility. This service includes brand strategy, positioning, PR, marketing planning, and content strategy — all tailored to your next chapter.
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For teams and organizations seeking internal alignment, brand consistency, and culture transformation. Through workshops, retreats, and education programs, I help your people embody and execute the brand from within.
What Makes Me Different
I don’t just deliver brand assets. I deliver clarity across the entire business ecosystem—bridging the gap between vision and execution. I help businesses solve growth bottlenecks by aligning their brand, pricing, marketing, and operations under one cohesive strategy— built with insight, structure, and scalability. My work sits at the intersection of brand clarity and business intelligence—because when your brand aligns with your operations, everything becomes more efficient, more powerful, and more profitable.
Who I Work With
I collaborate with a wide range of clients, from dynamic individuals to mission-driven organizations. Each partnership is guided by a tailored, strategic approach designed to meet their distinct goals and challenges. Below is a curated selection of the diverse clients I’ve had the honor of supporting — leaders and innovators across industries who are building brands with lasting impact.
Executives & Organizational Leaders
Thought Leaders & Industry Experts
Influencers & Lifestyle Personalities
Creators, Consultants & Solopreneurs
Board Advisors & Investors
Activists & Advocates
Sustainable Fashion & Handcrafted Goods
E-commerce & Digital Retail
Residential & Commercial Real Estate
Health & Wellness
Tech Startups & Digital Media
Nonprofits & Social Enterprises
What Clients Are Saying
“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future. If you are looking for consulting in building your brand, personal or professional, please do not hesitate to contact Boa Vista Consulting.”
— TAMARA THOMAS
Owner & Chief Creative Officer, J’emerite
Client Outcomes
My clients walk away with:
A clear, aligned brand strategy
A scalable marketing plan
a business structure built for growth
a renewed sense of clarity and confidence
Let’s have a conversation. I’d love to learn more about your goals and explore how I can help support your brand vision.
Join The Legacy Brand: INCUBATOR™
A Live, Online, Brand Bootcamp for small business owners who have the brand vision, but need strategic guidance to move forward with clarity and confidence.
Join my 6-Week Program.
18 Hours of Instruction on Brand Identity, Messaging, Positioning, and Strategy. Plus, interactive Q&A and Bonus 1-Hour Private Consultation.
$495 per attendee
Seats limited to 12 Participants.
Secure your spot in the next live cohort:
June 10th
Tues & Thurs 7pm - 8:30pm ET
Live via Zoom
Curated Branding Tips In Your Inbox
Subscribe to The Legacy Brand™ Journal. This quarterly newsletter is your go-to resource for sustainable brand growth, strategic positioning, and powerful storytelling insights.
What to expect:
Lessons & Case Studies: Insights from iconic brands and why they’re worth studying.
Actionable Steps: Practical tips for clarifying your brand vision and setting strategic goals.
Engagement & Support: We value relationships. Have questions? We’ll answer them personally and may even feature your question in our next e-newsletter.
Exclusive Updates: Stay in the loop on upcoming workshops, meetups, and special events.
Subscribe Now for branding inspiration delivered straight to your inbox.