Mery Vieira

Telly Award-Winning Marketing Professional, Brand Strategist, BVC Founder

Transforming Purpose-Driven Brands Into Powerful Legacies

For over 15 years, I’ve helped visionary entrepreneurs and mission-driven organizations navigate critical stages in their brand development, including launch, rebrand, and expansion phases - crafting powerful brand identities, messaging, and marketing strategies that deliver real results. I work with founders, executives, and entrepreneurs who value strategy combined with intentionality—because building a great brand is not just about visibility; it’s about making a meaningful impact. I’m excited to help you build a brand that stands out, attracts your ideal customers, and combines purpose with profit. Let’s work together to build your legacy brand.
~Mery Vieira

“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future. If you are looking for consulting in building your brand, personal or professional, please do not hesitate to contact Boa Vista Consulting.”

— TAMARA THOMAS
Owner & Chief Creative Officer, J’emerite

/brand·

identity/

:the purpose, core values, personality, as well as visible elements that identify and distinguish the brand in consumers' minds

Join The Legacy Brand: INCUBATOR™

A 6-week brand bootcamp for small business owners and solopreneurs ready to transform their businesses into purpose-driven legacy brands.

Limited to 10 participants.
(2-week accelerated option available.)

“I think your program is extremely beneficial and it is manageable even for a busy entrepreneur. I love how engaged and interactive you are with us and that we have a platform to bounce ideas off of each other.”

— JOMAYRA TORRES
Founder & Executive Director

/brand·

strategy/

: the plan for how the brand should be perceived in the marketplace

Our Personal Brand Clients

At Boa Vista Consulting, we specialize in partnering with ambitious solopreneurs striving to craft an empire of one. Our mission is to transform your vision into a world-class brand that resonates with your purpose and captures the attention of your target audience. By combining strategic insight with a deep understanding of your unique journey, we help you cultivate a timeless and impactful identity that stands out in a competitive landscape. Together, we will elevate your brand to new heights, ensuring it reflects your aspirations and fulfills your potential. Your empire awaits—let us guide you in its creation.

Our Business Clients

At Boa Vista Consulting, we collaborate closely with innovative leaders at the helm of startups, social enterprises, and nonprofit organizations. Our mission is to harness their passion and vision, crafting compelling brand identities that resonate profoundly with their audiences. By blending strategy with creativity, we develop brands that not only stand out but also drive meaningful engagement and inspire positive change in the world. Together, we build timeless brands that reflect purpose and a commitment to making a difference.

“From the outset of our collaboration, Mery has been pivotal in shaping the branding strategy for Dr. Shea LLC. She meticulously assisted with crafting our brand’s identity, from selecting the perfect color palette to defining our archetype, ensuring our messaging resonated clearly with our intended audience. Mery’s commitment extended beyond just professional advice; she invested considerable time in understanding both my personal and business goals, which has been fundamental in tailoring a strategy that feels authentic and effective. This week, as our Facebook group, BCBA Resources, will reach a milestone of 20,000 members, I am profoundly grateful for Mery’s guidance and expertise. Her strategic foresight and personalized approach have not only expanded our reach but also deepened our community's engagement. I enthusiastically recommend Mery to anyone seeking to elevate their brand with a thoughtful and impactful marketing strategy.”

— DR. SHANNON SHEA
Owner, Dr. Shea LLC. - Behavior Change Education Practice

Ready to take your brand to the next level?

Let’s start a conversation and talk about how we can potentially work together to create a brand that resonates with your target audience and drives business growth.

Curated Branding Tips In Your Inbox

Subscribe to The Legacy Brand™ e-magazine. Your ultimate guide to building a profitable, purpose-driven brand.

What to expect:

  • Lessons & Case Studies: Insights from iconic brands and why they’re worth studying.

  • Actionable Steps: Practical tips for clarifying your brand vision and setting strategic goals.

  • Engagement & Support: We value relationships. Have questions? We’ll answer them personally, and may even feature your question in our next e-newsletter.

  • Exclusive Updates: Stay in the loop on upcoming workshops, meetups, and special events.

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